Sometimes, businesses don’t want an agency or freelancer to write their content for them. If you’ve got a sharp marketing team who have a way with words, then it doesn’t make much sense to outsource work that they’re more than capable of doing.
Nevertheless, getting that process started can be hard. How do you pull together a content strategy when you might not have done one before? What do you need to do to make sure your team stays on track and keeps to any plans you put in place? And how do you fight off senior leaders or other departments who might lack the patience to see the long term benefits of content marketing?
We (hopefully) can help you to answer these questions. Go Editorial can sit down with you to discuss your content strategy, as well as providing you the tips, tools and tricks of the trade to help you stay on target as you establish the business case for content marketing.
If you’d like to discuss with us our consulting work, please email email@example.com for more information.